by Laura Bastion // June 14 // 0 Comments

Are you still struggling with you who your ideal audience is?
Maybe you have an email list, but are you struggling with serving your email list because you are not sure what they want?

I have found quizzes as an amazing way to help you identify who your ideal audience is, and how you can best serve them.

With over 20 years of working in this industry, here are two things I know.

  1. Connection Marketing is what it is all about…IF you are not connecting with your audience, you are losing out on sales.

  2. You can create 100's of products and not make a full-time income, let alone reach true financial freedom if you are not connecting with your audience and marketing correctly.

One of my favorite tools to connect with your audience and GROW your email list is Quizzes. Almost everyone loves a good quiz, and it is a great way to engage your audience.  

But did you know quizzes can help you solve your marketing message?

You can use the power of a quiz to find out exactly what your ideal client wants and needs. You can find their pain points and figure out the perfect marketing message to buy everything you sell!

You can save thousands of dollars and hours by only creating products and services your audience is going to buy from you when you use the power of a QUIZ BEFORE you create your product or service.

Before you create your quiz, it is important to understand who your ideal client is. I highly suggest you do the client avatar exercise. As your business grows and changes, your client avatar will change. So it is an important exercise to revisit once a year…or if you have stall in sales.

Get Specific with Who Your Ideal Client is…

It's very simple to think, oh, my ideal client is a woman or women business. There are billions of women. So, what women are you speaking to?

You might have heard this before the Riches are in the Niches, and it is true.

The more specific you are with your niche, the easier it is to sell your product and service.

Here are a few questions you can find out about ideal audience:

  • How old is my target client?
  • What's the type of work does your ideal client do?
  • Does your perfect client have a family?
  • Is he/she religious?
  • How much do they earn?
  • Are they married?
  • What type of TV shows do they watch?
  • How do they spend their free time?
  • Where does your ideal client live?
  • What's her educational background?
  • What does your perfect client read?
  • What language do they speak?
  • How will your product or service change their life?
  • Why can they not live without your product or service?

All areas are not going to be important to every product or service. For example, if you sell handmade baby blankets, religion may not matter to your ideal client. It all comes back to WHO you want to serve. 

Don't depend on Family for your market research.

When it comes to market research, please don't ask your spouse, parents, cousins, or friends what they think of your business idea or product. Even if one of them happens to be within your target market, chances are they will tell you what you want to hear and not what you need to build a successful product or program.

You even have to be careful about doing ‘on the fly' research on forums and in online chats unless this is where your ideal clients are hanging out.

Does Your Ideal Client Light you up?

Once you have identified your ideal client, are you filled with ideas to market to them or ways to serve them? Are you excited to get out of bed in the morning to work with them?  

IF your ideal client does not light you up, it is time to revisit the questions above and start over. Keep working on clarifying that ideal client until you find who it is.  

It's much easier to build a business you LOVE when you have a community of ideal clients that make you feel excited about your business. It's not just about money. Either it is about creating a purpose.

IF you find this community, you will be working with them year after year. And they will be referring their Family and friends to you as the expert the respect!

I would love to hear how you have used quizzes in your business!

Virtually Yours,

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Laura Bastion started her online business in 2000 when she was bedridden with her 3rd daughter out of necessity to keep the lights on. She has since helped launched 6 and 7-figure businesses around the world.

Laura is passionate about helping women build businesses online. She loves to help others bring their passions online by teaching them how to market and GROW their business to be successful with online marketing, so they can create a business they LOVE and IMPACT the world

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