Ready to kick things up a notch with your email marketing?
The next step is to use tags. But it is more than just putting a bunch of useless tags on your contacts; it is setting up a system that will get your clients what they need and you the most ROI.
What's the Deal with Tagging?
Think of tags as your own personal labeling system for your contacts. They help you sort people like books in a library, so you can find exactly what you're looking for when you need it.
Quick Organization and Retrieval
Slap a tag on those contacts, and suddenly, your email list becomes a well-organized library. Need to find someone? Filter by tag, and boom, there they are.
It makes it sooooooooooooo much easier to find them!
Wanna hit your audience with laser-focused messaging? Tags help you categorize your contacts into neat segments, making targeted emails a breeze.Which in turn ups your PROFITS! Which is really what we all want to talk about, right?
Spot the Twinsies
Identify folks who share similar interests or traits. This isn't just fun; it's marketing gold for personalized campaigns.Hmmm… do you have enough people to target your campaign differently?
Supercharge Your Conversions
Combine multiple tags to create hyper-targeted segments. This isn't just smart; it's a turbo-charged way to boost conversions. This is the best way to increase your sales. The better you can get with your tags, and the more lasered you are with your audience's behavior, the higher the conversion.
The Rookie Mistake: Over-Tagging
Excited first-timers often go tag-crazy, labeling everything under the sun. Please don't be this person 🙂 Let's not turn your email platform into a messy teenager's bedroom, okay? Start simple. As you get the hang of it, you can expand your tagging system.
You will figure out what works for you.
I also recommend keeping a note of “how you tag” inside your Project Management Software (I use ClickUp or even inside a simple Excel Spreadsheet). That way, any Virtual Assistant you work with will understand your tagging system. This is super important because EVERYONE has a different system for tagging.
The Big Three: Types of Tags
You've got three amigos in the tagging game:
- Action TagsThese are your “done-did-it” labels, automatically assigned when a contact takes a specific action, like registering for a webinar or grabbing a free eBook.
- Context Tags This is where you get to be Sherlock Holmes, adding details about each contact. What are they into? Where are they from? It's all grist for the mill.
- Temporary Tags The James Bonds of tags—here for a specific mission and then self-destruct. Use them to trigger specific automations, and then let them disappear.
Your Next Moves Tag ‘Em with Lead Magnets
Start by adding tags related to your lead magnets on your contact profiles.
2. Update Your Campaigns
Hop into your email marketing platform and add these tags to existing or new campaigns.
Each platform has its own quirks. Do your homework and check out their individual tutorials on tagging. I promise it is not as hard as you think 🙂 In the long run, it is well worth the time investment of making sure you have the proper tags.
Now I want to hear from you… do you use tags in your email marketing software?