Ever feel like you're stuck on the email treadmill, running faster and faster but not really getting anywhere?
Let's discuss email automation—the game-changer you need in your business strategy. No more manual work, just a well-oiled machine doing the heavy lifting for you. I absolutely LOVE email automation. Not only has it made my life -easier it has increased my bottom-line.
Triggered Automations: Your Best Friends
Email automation isn't just set-it-and-forget-it; it's about sending the right message at the right time, all triggered by your audience's actions. Let's dig into some classic triggers:
- Welcome Emails
The first impression counts, right? When someone downloads a lead magnet, signs up for an event, or makes their first purchase, roll out the red carpet with a warm welcome email. 💌
- Onboarding Emails
Got a new client? Fantastic! Use onboarding emails to guide them on how to get the best out of your program or service. Think of it as a guided tour. Make sure they have no questions on what to do next.
- Progress Check-In Emails
Especially for programs that span several weeks or months, a check-in email can be a game changer. It's like a virtual high-five for your clients, acknowledging their journey and progress. Offer encouragement, maybe a little pep talk, or even a surprise bonus to keep their motivation soaring.
- Post-Purchase Emails
Just because they've bought from you doesn't mean the journey ends. Keep the love alive with emails encouraging reviews or upselling snazzy add-ons. 🛒 You know they are a buyer at this point. They are primed to purchase more. But this is also how you keep building that relationship.
- Lead Nurturing Emails
Start with emails that provide value, like helpful tips or insights related to your area of expertise. This stage is about building trust and establishing your credibility. It's like laying breadcrumbs along the path, leading them deeper into the funnel.
- Educational Series
Once they're engaged, send a series of emails that educate them about your service or program. These should answer common questions and address potential objections. It's akin to showing them around your garden, pointing out all the best features.
- Soft Sell Emails
Introduce your offer in a non-pushy way. You might include a case study, a client testimonial, or a story that illustrates the benefits of your program.
- Feedback Request Emails
After a client has had enough time to experience your program or service, send them a feedback request email. It's like asking, “How's everything tasting?” at a restaurant. This not only shows you care but also provides invaluable insights for improvements. And hey, you might get some glowing testimonials to showcase!
- Re-Engagement Emails
Ah, the silent types. We all have 'em. Re-ignite their interest with special offers, promo codes, or a simple “Hey, we miss you!” But sometimes it is just a story…or testimonial of special interest to get them saying YES, I really do need to be paying attention to this person.
- Abandoned Cart Emails
Your cart is lonely; won't you come back? Use these reminders to gently nudge the shopper back to your checkout page. PLEASE make sure these are not to pushy or they will literally FLY the coop 🥴
- Anniversary/Birthday Emails
Celebrate the day they first joined your community or their Birthday. Pop the champagne, give them an exclusive offer, and here's to many more anniversaries/Birthdays! 🎉
The Unbeatable Benefits of Automation
2. Automation frees you up from the grind of manual email sending. You can sip a latte while your system does the work. ☕️
3. Increases Conversions = More Sales
4. Keeping your brand top-of-mind is easier when your email automation is set up to address the customers' interests and pain points. You're not just in their inbox; you're in their hearts.
Show Me the Money!
Let's remember the endgame: boosting that revenue. When your emails are on point, they lead to conversions, upsells, and renewals. Ka-ching! 💰
If setting up email automation is new to you, start small. Start with one automation at a time and
Kick-off with an opt-in form that triggers a welcome series. Slide in 3-4 emails with valuable content—industry trends, tips, or even your latest blog posts. REMEMBER it is about providing VALUE!
Don’t just sell to your “ideal clients” that are on your email list, they are on your list because they want to learn from you, but if it is all about selling, they will leave. So make sure you create a good-balance between the two. My rule of thumb is 3-4 educational emails to /1 sales email.
Think about if it was YOU on your email list; what would you want put yourself in their shoes… before you start just creating any old content, and I promise you the content will start to convert better.
Now I want to hear from you; how many automation do you have set up?
Oops, did I hear you say 0?
You better get your Virtual Assistant on that this week! The money is in the E-Mail. But only if you set-it up. There is power in automation. Take advantage of it 🙂 It will save you time and make you money 🙂