by Laura Bastion // June 6 // 0 Comments

Want to know a secret weapon that can take your online business to new heights? It's all about those glowing reviews and feedback. Trust me; they can work wonders!

Now, I know what you're thinking. Reviews can be a rollercoaster of emotions. From the thrill of seeing happy clients singing your praises to the fear of facing any negative feedback, it's a wild ride. That is exactly what I hear from my clients when I tell them they need to be collecting reviews…… But hold on tight because I am about to reveal why positive reviews are like rocket fuel for your business!

Picture this: reviews online are like word-of-mouth advertising on steroids. They not only show that your programs and services rock but also stay on the internet FOREVER, reaching potential clients over and over again. It's like never-ending applause for your awesomeness!

Imagine your ideal clients scrolling through your reviews, soaking in all those success stories. It's like a confidence booster. They see the proof that your business is the real deal, not just empty promises. Trust me; it's a game-changer! 

And here's the best part: collecting reviews won't cost you a dime! Forget pouring money into traditional ads. Invest your time and energy in gathering reviews from happy clients, and watch your business GROW faster than you can imagine.

But what exactly are reviews? They are simply people's opinions about your services or programs, whether they're over-the-moon positive or a tad critical. They can come in various forms:

  •  written testimonials
  • comments on blogs,
  •  review sites, 
  • emails, audio recordings (second most powerful)
  • or even epic videos. (Which is the most powerful form)

Now, brace yourself for the magical powers of reviews. They let potential clients get a taste of what it is like to work with you before taking the plunge. Think about it. If you were choosing between two service providers, wouldn't you lean toward the one with ten shining reviews? It's a no-brainer!

And that is not all. Positive reviews are like glittering breadcrumbs that lead clients straight to your business. The more places your reviews show up—social media, your blog, Google, Yelp—the more exposure you get. You will be the shining star clients find when they are searching for exactly what you offer. Cha-ching!

But hold your horses, my friend. To unlock the full power of reviews, you gotta actively seek them out. Set up a killer system for collecting reviews from your happy clients. Trust me, once you have got that in place, getting new clients will be a piece of cake!

Now, let us dive into the nitty-gritty of turning reviews into client magnets:

Step one: Ask for feedback and reviews: Make it part of your business routine from day one. Embrace constructive criticism and use it to level up your game. It's like hitting the turbo boost button!

Step two: Spread those reviews everywhere: social media, your blog, review sites—they are all fair game. The more places your reviews pop up, the more eyes will be on your business. It is like a fireworks display of awesomeness!

Step three: Let your clients be your sales squad. Instead of tooting your own horn, let their experiences do the talking. They will be WAY more powerful than you ever can be. Share their testimonials in your marketing emails and watch the magic happen. It's like having an army of happy customers singing your praises!

Step four: Make your sales pages shine. Swap out the boring self-promotion for powerful testimonials from your clients. Their words will speak volumes and seal the deal like nothing else. Get ready for a flood of new clients!

Step five: Share the love on social media. Sprinkle those positive reviews like confetti and watch them go viral. It's the ultimate way to spread the word about your fantastic services. Get ready for the spotlight.

As far as what type of reviews you should be collecting here is the lowdown on how people rank them in terms of trustworthiness:

  1. Video reviews: These bad boys take the cake! Seeing a “REAL person” on screen connects like no other. It's like having a virtual buddy vouch for you. Plus, you get to admire their fabulous facial expressions!
  2. Audio reviews: Close your eyes and let the voices work their magic. Hearing a “REAL person” speak their mind adds that extra touch of authenticity. It's like having a personal cheerleader serenade your business.
  3. Emails/Texts (with fancy screenshots): These reviews might not have the glitz and glamour of videos or audio, but they are still solid gold. Showcasing those actual emails with screenshots proves that real people had real thoughts. It's like a literary masterpiece in review form!
  4. Written reviews: Ah, the classic! While they might not have the pizzazz of their multimedia counterparts, written reviews still hold their ground. People jotting down their thoughts and experiences can be a powerful testament to your business. It's like a heartfelt love letter to your services.

*Disclaimer: Some industries have sensitive souls who prefer to stay camera-shy, and that is okay! Remember, ANY review is better than NO reviews. So, embrace the quirky and diverse ways people share their thoughts. It's a wild and wonderful world of reviews out there!

So, what type of system do you have set up to collect reviews in your business?

Are you afraid to ask your clients for your reviews?

I would love to hear your thoughts…

Virtually Yours,

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Laura Bastion started her online business in 2000 when she was bedridden with her 3rd daughter out of necessity to keep the lights on. She has since helped launched 6 and 7-figure businesses around the world.

Laura is passionate about helping women build businesses online. She loves to help others bring their passions online by teaching them how to market and GROW their business to be successful with online marketing, so they can create a business they LOVE and IMPACT the world

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