by Laura Bastion // February 2 // 0 Comments

Have you ever been tempted by a free sample of something while shopping? Of course, you have! Who wouldn't want to try out a product before you commit to buying it? Well, the same concept applies when it comes to marketing and your online business. That's right, I am talking about lead magnets.

A lead magnet is a free offer that entices and encourages people to give you their contact information so that you can market your programs or services to them. It could be anything from an ebook, webinar, newsletter subscription, or discount code. Lead magnets can be a powerful tool for capturing leads and turning them into long-term clients for your business.

This is why I LOVE using lead magnets in sales funnels.

Benefits of Lead Magnets

Lead magnets are great for building trust with potential clients and increasing SALES conversions. They provide value upfront without requiring anything in return— well, except their email address or other contact info—which helps build relationships with potential clients over time. In addition, lead magnets can help drive traffic back to your website while also providing valuable insights into what type of content resonates best with your target audience. Lead magnets can also be used as part of a larger strategy for boosting visibility and reach on social media platforms like Facebook, Instagram, or LinkedIn because they can easily be “shared” by others.

Creating Effective Lead Magnets

When creating a lead magnet, remember that quality is key. Your content should be relevant and OFFER VALUE. It should be useful to your target audience so that they find it valuable enough to share it with their colleagues, friends, or family members who may also be interested in what you offer.

Make sure you set clear expectations regarding what people will get when they sign up for the lead magnet (i.e., how they will receive it, what is next etc.) so that there are no surprises after they have already committed to sharing their contact information.

After they have signed up for your lead magnet, remember to continue to develop that relationship with them and the importance of follow-up emails. These emails help keep customers engaged even after they've already taken advantage of the initial lead magnet offer!

Lead magnets are essential for your online business looking to grow its email list and increase sales conversions. By providing value upfront in exchange for contact information, your online businesses can nurture relationships with potential clients while gaining valuable insights into what content resonates best with their target audience.

This is why I LOVE using lead magnets in sales funnels.

By creating an AMAZING lead magnet, your potential clients will share with others, which will help you GROW your business faster.

Now I want to hear from you about what lead magnet are you thinking of creating. Please share!

Virtually Yours,

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Laura Bastion started her online business in 2000 when she was bedridden with her 3rd daughter out of necessity to keep the lights on. She has since helped launched 6 and 7-figure businesses around the world.

Laura is passionate about helping women build businesses online. She loves to help others bring their passions online by teaching them how to market and GROW their business to be successful with online marketing, so they can create a business they LOVE and IMPACT the world

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