I often hear this, “I don't want to email my list too often. They will unsubscribe”…
It actually scares me how many marketers don't email their list often enough. I mean, there are some marketers whose lists don't even know who they are….that is not the purpose of having an email list.
Don't be afraid of unsubscribes….if they remove themselves from your list; they are not your ideal client, plain and simple.
Why would you want to pay for someone on your list who will never buy from you?
Now back to the question: How many emails should I send to my list?
Here is the hard, honest truth: there is no clear answer to the question; it varies from niche to niche.
Some niches are a little more tolerant of daily emails or even twice a day than others, like online marketing or fitness.
Other niches are a little more sensitive.
But it also depends on the content you are sending out; if you send out content full of value, they will very likely welcome it.
But if you are just sending sales email after sales email, they will eventually get tired of it. During a launch your frequency of emails will be different that is a given. But make sure before your launches you are providing good content!
My best suggestion for you is to visit some popular websites in your niche, sign up for their emails and observe the frequency of their emails. Generally, a weekly email should more than suffice – but if that seems like not enough, you can always pump it up to twice or 3 times a week.
An email on Tuesday, Friday, and Sunday should be fine since most people are home on the weekend and can check their emails leisurely. That said, the content you deliver in your emails will also impact how your subscribers receive you.
Far too many marketers treat the people on their lists as a Vegas slot machine that needs to be played until every penny is made from it. They email multiple times a day with promotional offers for one product after another.
After a while, the subscribers get numb to these emails, and it's just a matter of time before numbness turns to annoyance, and they either unsubscribe or send the emails to the SPAM folder.
There is an art to email marketing. People get on your list to learn more from you. They want value and information they can use. Nobody wants to keep buying and buying and buying from every single email.
The key to developing a good relationship with your list is to show that you care about their progress. This goes beyond just saying that you do. Talk is cheap… actions speak louder than words.
- Provide them with resources that will help them with their problems.
- Give away some of your best work for free to let them see the quality of your work.
- Conduct polls and research your list to see their likes and dislikes.
- What problems are they facing?
- Ask them if there's anything you can help them with.
Treat your emails as a two-way conversation and encourage your readers to reply to you. This is what relationship building is all about. People can subconsciously sense if someone is too salesy or only in it for themselves. This is a turn-off, and they'll unsubscribe.
You have to be genuinely interested in helping the people in your niche.
Zig Ziglar said, “You can have everything in life you want if you will just help other people get what they want.”
In this case, it's helping the people on your list achieve their goals by providing useful information they can use. Every few emails, you may sell or promote a program or service you genuinely feel can help them.
Your subscribers will understand that you have a business to run and will still support you. You may encounter the occasional ‘hater' who complains about your emails but ignores them. (I LOVE THE DELETE BUTTON for them!)
You're on the right track as long as these negative emails are few and far between. At the end of the day, whether you email your list daily, twice a week, or even once a week, what matters is your relationship with them and the content you deliver.
If you build a good relationship with your subscribers on your email list and deliver awesome content…you will be golden 🙂