by Laura Bastion // July 14 // 0 Comments

Five Ways to Improve and Scale Your Digital Marketing Plan

Digital marketing uses digital platforms and tools for marketing your business or programs.

It is the most important part of any company’s marketing strategy. It is a cost-effective and efficient way to reach out to potential clients. 

However, digital marketing is not always straightforward because it is ever-changing! You need to have a good plan of action to help you scale your marketing to be effective and help your online business.

Here are five ways to improve and scale your digital marketing plan 

#1 Watch and Evaluate Your Competition

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Most people are afraid of their competition.

I say competition is a good thing. It means that there are other people making money doing what you want to do.

You need to figure out what they are doing and do it one step better, and of course, add your own FLARE.

So check out what your competitors are doing.

What keywords are they targeting?

There are a lot of tools online that will allow you to check this out. Utilize Google search tools as well.

Did you know Meta will allow you to check to spy on competitors and see how many posts they post daily?

Spend time in the research phase. This is going to save you a lot of time in frustration later.

Using your competitors to determine what keywords they’re targeting can give you an edge in your own digital marketing plan.

 In addition, by understanding your competitors, you’ll better understand how to increase your visibility online.

#2 Get a Clear Understanding of Your Ideal Client

digital marketing strategy plan

Get a clear understanding of who your ideal client is.

Your ideal client has specific needs and expectations, which can be used to create content tailored to their needs. Creating content that speaks to these needs and expectations can create better content, increase your conversion rates, and improve your overall performance.

#3 Be Aware of Your Audience Experience

digital marketing planning

To provide a positive experience for your audience, it is necessary to consider their wants, needs, and desires. Therefore, the language your audience interacts with, the words they use, and the images shown should all be tailored to their needs, wants, or desires to market effectively and improve their experience. 

#4 Commit to Being Authentic, Creative, and Unique

digital marketing plans

Authenticity is key for a successful marketing strategy in today’s digital age. Unfortunately, the internet is filled with bots and fake profiles that can mislead consumers. Using hashtags to stand out from the crowd and connecting with your followers on social media can build trust and increase your exposure and credibility. 

#5 Use Tools and Technology to Automate Your Online business. 

digital marketing business plan

Tools and technology are essential to succeed as an online business owner. They help to streamline the process and keep you consistent. They can also help you automate specific tasks that only waste your time and steal the energy needed to produce valuable content for your target audience. 

These tips will help ensure your digital marketing plan is optimized to maximize conversions and revenue. Using digital marketing to increase profits creates valuable content that your target audience needs or enjoys. Therefore, the more you perfect your content, the more connection you will see with your ideal clients.

Now it is your turn. Share with us your digital marketing plan!

Virtually Yours,

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Laura Bastion started her online business in 2000 when she was bedridden with her 3rd daughter out of necessity to keep the lights on. She has since helped launched 6 and 7-figure businesses around the world.

Laura is passionate about helping women build businesses online. She loves to help others bring their passions online by teaching them how to market and GROW their business to be successful with online marketing, so they can create a business they LOVE and IMPACT the world

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