6 Do’s and Don’ts of Marketing on Social Media as an Online Business Owner
Social media is important for you, an Online Business Owner, to help you gain the exposure you need to connect with your ideal clients.
Social media can be a great way to connect with your ideal clients, so they can get to know you and the services that you offer.
This is done by creating content that can be shared on various social media platforms such as Facebook, Instagram, Tiktok, YouTube, LinkedIn, Snapchat, Pinterest, and Twitter.
While social media marketing is powerful, that doesn’t mean you can’t misuse it. As a matter of fact, I think a lot of online business owners DO misuse it. Ultimately this really ends up hurting your online business in the long run and prevents you from getting clients and making money in your business.
My Top 6 do’s and don’ts of social media to be aware of as an Online Business Owner
# 1 – Do: Complete Your Social Media Profiles
Your social media profiles reflect your self-identity and first impression for potential clients.
Include a VERY clear “I help” statement in your profiles
Who do you help, and how do you help them? This will attract more clients.
Also include ALL of your social media links and website links. This not only allows those who are interested in checking you out (and provides credibility), but it will also help with Search Engine Optimization.
#2 Don’t: Join All Social Media Platforms
Social media channels offer a helpful way to engage with followers and build brand awareness.
However, you must pick the right social media platform for your business. Where do your ideal clients hang out online? Where will you be consistent with posting?
It is better to have fewer social media platforms with consistent content than a lot of platforms with no content.
The content you share and who your audience is will determine which social media platforms will work best for you.
#3 Do: Share Engaging Content Regularly
To be successful, you need to create and share regular content.
The possibilities are endless.
You can take one piece of content and create SEVERAL pieces of content for your social media platforms from it.
For instance, you can create a Youtube Video, transcribe it, and have a post you can use on Twitter and Facebook. You could take that transcription and write a blog post. Share that blog post on Facebook. You can also create a 30-second Reel for Instagram or Tiktok from that content. The possibilities are endless.
The key is CONSISTENCY.
#4 Don’t: Over Share and Spam
Social media marketing is a way of connecting with your ideal client and promptly responding to their queries.
However, nothing is more uncomfortable than scrolling through a social media feed littered with spam posts. First, it’s annoying, and second, it leads to people blindly unfollowing or blocking you, so you should never overshare. When I say overshare, I mean don’t be sharing content they don’t want to be hearing from you about.
They are looking for certain types of content from you; they are following you to learn about a certain subject. For example, they are following you to learn how to improve their health. They don’t want to know the movie you went to. Share the information that is relevant to your ideal client!
Whatever you do… don’t send SPAMMY Direct Messages! It’s awful, and it is not going to help you sell. DONT do it!
#5 Do: Get to Know and Use Your Platform Features
Use hashtags and other platform features to engage with your audience. Every social media platform offers different features that are designed to help you communicate and engage with your audience better and easier.
For example, you can use the #hashtag features on Twitter to help your posts appear in narrower searches.
On Instagram, REELS are really hot right now to build your list of followers.
On LinkedIn, you are going to find a community that is more business-oriented.
Get to know the platform and the features it offers, and how you can best use it to serve your ideal audience.
#6 Don’t: Assume Who Your Audience Is
Don’t make assumptions about your audience on social media. Making assumptions can be seen as rude, redirects your audience away from your content, and leaves out essential information.
For example, assuming your audience is just like you and knows just as much as you, the content you create will likely not make the impact for which you are hoping.
Lots of times, we think they know just as much as we do, and they are really only at the BASIC level. Talk to your audience in a way that they understand you with the content you are creating.
Be sure to follow these common do’s and don’ts on social media to be sure you make the most impact. While social media is essential to reach your ideal clients, that doesn’t mean you will see results if you are not using it properly.
Let me know what you find works and what doesn’t work for you on social media!