by Laura Bastion // December 2 // 0 Comments

So you've got a business in mind, and you're ready to make it a reality. The first step? Finding the perfect name that captures the essence of who YOU are and your brand and makes you happy sometimes…can be, well, let's face it, challenging.

But with so many options out there, how do you choose?

Should you go with a personal brand or a business brand? And why the heck does it matter anyway?

Don't worry; I've got you covered! I'll break down the 5 steps to finding the perfect name for your business and help you navigate the personal brand vs. business brand dilemma.

Is there such a thing as having a PERFECT NAME for your business anyway?

Now, you might be thinking, does the name of my business really make that much of a difference?

The answer is absolutely!

Your business name is like a first impression – it's the first thing people see and hear when they come across your brand. It sets the tone for what your business is all about and can leave a lasting impression on potential clients.

Think about what you think about when you hear names like Nike, Starbucks, and Apple. You automatically have an opinion, whether it is good or bad.

Having the perfect name can help you stand out from the competition and attract your target audience, but most importantly, it can establish a strong brand identity.

A memorable and catchy name can also make it easier for people to refer your business to others, leading to valuable word-of-mouth marketing.

On the other hand, choosing the wrong name can confuse customers, diminish your brand's credibility, and make it harder for people to find and remember you. So, taking the time to find the perfect name is essential for your business's success.

5 Steps to Take when choosing between a personal brand or a business brand.

Step 1: Brainstorming session – let those creative juices flow!

Alright, now that we understand the importance of choosing the right name for your business, it's time to let those creative juices flow!

Step 1 in finding the perfect name is to have a good old-fashioned brainstorming session. This is where you can explore all of your ideas and get those creative gears turning.

Grab a pen and paper, or open up a document on your computer and start writing down any words or phrases that come to mind. Don't worry about filtering or judging your ideas just yet – this is all about quantity, not quality.

Think about what your business stands for, the programs or services you offer (or want to offer), and the message you want to convey. Also, take into consideration your core values. Consider any personal connections or unique aspects of your business that could be incorporated into the name.

Remember, this is just the beginning of the process, so don't be afraid to get a little wild with your brainstorming. We'll refine and narrow down our options later. So, get ready to let your imagination run wild and have fun with this brainstorming session!

Step 2: Research time – do a thorough investigation

Now that you've let your creativity flow and have a list of potential names for your dream business, it's time to move on to the next crucial step: research. This is where you'll dig deeper and make sure that the names on your list are not already in use by other businesses.

Start by doing a thorough investigation online. Use search engines and business directories to check if any businesses, particularly in your industry or niche, are already using similar names. Look for trademarks or domain names that could create conflicts down the line.

Don't forget to also consider the social media landscape. Check if the names you're considering are available as handles or usernames across various platforms.

Remember, your goal is to find a unique name that truly represents your brand. So take the time to do your due diligence and make sure you're not unintentionally copying or infringing on someone else's brand.

Step 3: Test it out – on friends, family, and even strangers!

Now that you have a refined list of potential names for your dream business, it's time to get some outside opinions. Testing out your chosen names on the people closest to you can provide valuable insights and help you gauge their reactions.

Start by asking your friends and family what they think of each name. Are they easy to pronounce? Do they evoke the right emotions? Does it align with the image you want to portray? Their honest feedback can highlight flaws or point out strengths you may have overlooked.

You can also take your research a step further and approach strangers in your target market. This will give you a fresh perspective and allow you to gather feedback from potential customers. Consider conducting small surveys or focus groups to gather opinions on each name.

Remember, the opinions of others shouldn't dictate your final decision, but they can offer valuable insights to help you make an informed choice. Use this feedback to narrow down your list even further and move on to the next step.

Step 4: Is it available? – check for trademarks and domain names

Now that you have gathered feedback from friends, family, and even strangers, it's time to move on to step 4: checking if your chosen name is available.

Before you get too attached to a name, it's important to ensure that it is not already trademarked or being used by another business. Conduct a thorough search on the United States Patent and Trademark Office website to see if there are any registered trademarks that could potentially cause issues down the line.

In addition to trademarks, you should also check if the domain name for your chosen business name is available. Your online presence is crucial in today's digital age, so make sure the domain name aligns with your chosen name and is easy for your customers to find.

If you find that your preferred name is already taken, don't worry! Get creative and brainstorm alternative options that are still aligned with your brand and convey the right message. You can add words like TheDomain.com or other YourDomain.com or MyDomain.com to make your idea work. Sometimes it is just about thinking outside the box. You will find so many domains are just sitting empty and not taken anyway, but you just can't buy them for cheap so just come up with a different version!

Step 5: Trust your gut – go with the name that resonates with you the most

Now comes the moment of truth – step 5: trusting your gut and going with the name that resonates with you the most.

After all the research, feedback, and brainstorming, it's important to remember that this is your dream business. It's going to be a reflection of who you are, your values, and what you want to offer the world. So, ultimately, the name should be one that feels right to you.

Trust your instincts. If there's a name that gives you that warm, fuzzy feeling inside and perfectly captures the essence of your brand, go with it. Don't let doubts or external opinions sway you.

Remember, there's no such thing as a “perfect” name. What matters is that it connects with you on a deep level and has the potential to resonate with your target audience.

So trust yourself, follow your passion, and let the name of your dream business be a reflection of your happiness and excitement.

Now, it's time to wrap things up and make a decision.

Your dream business deserves the perfect name that will showcase your uniqueness and resonate with your target audience. Remember, this is your chance to make a lasting impression and stand out from the competition.

Take a moment to reflect on all the steps you've taken and the names I've explored. Trust your gut and go with the one that feels right to you. Don't be afraid of taking risks or ignoring external opinions. This is your journey, and only you can decide what name will truly make you happy.

One last piece of advice… the beauty of the digital age. If you decide on a name and 5 years down the road you want to change it, guess what you can. That is the beauty of owning your own business. Please don't think any of the big business owners you have heard of have never changed their business names.

Don't let the name of your business hold you back from moving forward!

I can't wait to hear what you name your business!

Virtually Yours,

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Laura Bastion started her online business in 2000 when she was bedridden with her 3rd daughter out of necessity to keep the lights on. She has since helped launched 6 and 7-figure businesses around the world.

Laura is passionate about helping women build businesses online. She loves to help others bring their passions online by teaching them how to market and GROW their business to be successful with online marketing, so they can create a business they LOVE and IMPACT the world

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