by Laura Bastion // December 29 // 0 Comments


#1 software you need for your online business is email marketing software.

I know A LOT of people make money from massive followers on YouTube, Facebook, Instagram, Tiktok, or other social media accounts.

But behind those accounts, I can almost guarantee most, if not all of them, have some type of email marketing software.

Here is why: You do not own your social media accounts. They can be closed for any reason at any time. You can beg and plead, but you can still lose all your followers and be out of business just because. But YOU own your email list. That means that list goes with you EVERYWHERE, even if you decide to switch gears. If you lose your Facebook page, guess what? You have your email list, and you can invite them to a new Facebook page. No big deal.

YES, email marketing software is an investment in your business. If you are starting out, free options are available to build your email list.

If you build your email list correctly, your software will easily pay for itself each month and be one of the biggest assets in your business.

You really do need email marketing software to grow and scale your online business. Here is why:

Captures Prospective leads

Assuming you have a blog, YouTube channel, or Facebook group, you'll have visitors or subscribers visiting your page/channel/group. They like your page, comment, or engage. That is all GREAT.

But what happens after that?

With the algorithms, who knows if they will ever see your content again?
YOU are not in control of that, right?

If you do not have email marketing software, you can't lead them to a sign-up page where they enter their email (or cell phone number). Which then leads them down your sales funnel.
While only a fraction of the visitors will sign up to your list, it does add up over time.
So, having your email marketing software set up helps you capture leads… which brings us to the next point…

Helps Warm Up Cold Traffic

Here is the thing…most of the people that come to your email list have never heard of you before. You are pretty much a stranger to them.

I don't know about you, but my mom taught me not to trust strangers or take candy from a stranger…

So our instinct is not to trust the person we just met online immediately through social media or a podcast; we just need more information before spending our hard-earned money.

If you want to turn this “lead” into a client

You need to provide High-Value Content. Show them you are a REAL person, so they can start to connect with you on a human level and realize they like and trust you.

This is where the magic happens.

When you build out your autoresponder series in your email marketing software, you can build a loyal audience who WANTS to buy from you.

You Can Market to Those Who Have Bought from You

When you start creating and selling your programs and services, an autoresponder will help you to add your buyers' emails to a list. This list is valuable, to say the least.

If you have done a good job, people who have bought from you will be much more likely to buy again and recommend your programs and services to others.

It is easier to sell to an existing client than to acquire a new one. Ask any major company.
And that means…


Email marketing software will help you lower your marketing costs too.

If you have emails queued up in your autoresponder, once someone joins your list, they'll go through the email sequence you've set up.

Ideally, the first few emails should be of a relationship-building nature. After those are sent, promotional emails can be spaced out at intervals to promote your programs or services.

This will help you gain passive emails as your buyers are persuaded to buy more from or through you. Your autoresponders can sell for you 24/7.

Email marketing has a higher ROI than any other marketing cost, such as snail mail, billboards, tv advertising, Facebook ads, etc.

People Check Their Email

While people may forget about your website, most will check their emails. But the beauty of email ….is it allows you to stay in contact with them.

If you provide enough value, most subscribers will stay on your list for a long time.
You can only do this with email marketing software.

By now, you should realize that email marketing software is a must-have investment in your business. It is a crucial component in any online business and will pay for itself many times over if you do your email marketing right.

Most Email Marketing Software companies offer a free one-month trial to get started. The most important thing is to just choose one and start building your email list immediately.

Do you have questions about building your email list?

Virtually Yours,

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Laura Bastion started her online business in 2000 when she was bedridden with her 3rd daughter out of necessity to keep the lights on. She has since helped launched 6 and 7-figure businesses around the world.

Laura is passionate about helping women build businesses online. She loves to help others bring their passions online by teaching them how to market and GROW their business to be successful with online marketing, so they can create a business they LOVE and IMPACT the world

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